Accelerating Compliant Video Production with AI

The Challenge:
In the highly regulated pharmaceutical industry, creating social media videos requires meticulous review to ensure legal and medical compliance. Gilead Sciences needed to produce frequent, multilingual content based on approved fact sheets, but each video had to be manually scripted, voiced, subtitled and reviewed by multiple stakeholders. This lengthy process slowed down content production and reduced the responsiveness of their marketing efforts.

The Solution:
SevenLab designed a generative AI workflow that transforms approved medical fact sheets into ready-to-publish social videos. Key components include:

• Source-based content generation: The AI uses approved fact sheets and brand rulebooks as the single source of truth.

• Automated scriptwriting: It generates concise, engaging scripts directly from the facts.

• AI voice-overs and subtitles: Synthetic voices narrate the scripts while synchronized subtitles are automatically created.

• Multi-language and multi-channel output: Videos can be produced in different languages and formats for various social platforms.

Results and Impact:

• Faster production speed: Gilead’s team can create compliant videos much more quickly, dramatically reducing turnaround time.

• Controlled and on-brand messaging: Because the AI draws only from approved materials, each video stays accurate and aligned with brand guidelines.

• Scalable content creation: The workflow allows higher volumes of content without proportionally increasing workload.

• Reduced review time: Since the core content is pre-approved, legal and medical teams spend less time on reviews.